Co-Promotion is Effective Marketing

In this challenging economy, we all wonder what we can do to give our business a marketing boost without investing a lot of money into advertising. You may want to consider co-promotions.

Co-promotion is simple - you promote someone else’s business and they, in turn, promote yours.

We have used co-promotion to foster mutually-beneficial business relationships across the country. As small business owners, we understand the value of preserving capital. Co-promotion is a creative and inexpensive way to promote your business. It has worked for us and it can work for you too.

Here are our top five co-promotional initiatives that you can use to amp up your business – and they are free.

• Link-sharing with Like-minded Businesses – list your link on our website and list our link on yours.
• Newsletter Spotlight– highlight each other’s business in company newsletters.Coupons - offer a coupon that adds value to another business. We offered a coupon for a free half-hour of career development coaching for all attendees at business networking event.
• Coupons - offer a coupon that adds value to another business. We offered a coupon for a free half-hour of career development coaching for all attendees at business networking event.
• Gift with Purchase – offer a gift from your business inside another business' product. We offered a free coaching download with the sale of a nationally distributed product.
• Email Promotions: trade email promotions by forwarding to each other's contact lists. This can instantly double the reach of your emails promotions.

You may have used some other co-promotion strategies. Let us know what has worked for your business. And, if you are interested in co-promoting with DKS , we are always open to new ideas.